Wine sponsorships of sports teams seem relatively rare in comparison to the ubiquity of say, beer ... So the union of two devils (logo coincidence?) was certainly interesting when
Concha y Toro, the huge Chilean wine conglomerate joined up with the big bad boy of the Premier League a few years ago. To mark the IPO of
Manchester United on the NYSE this past week, we raised a toast with a glass of their widely available Casillero del Diablo... EPL begins in 1 week !
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